#TheDollEvolves: What Barbie’s New Body Can — And Cannot — Do For Our Girls’ Body Image

Petite, Tall, Curvy, and Original Barbie

Also check out this article as published on Cognoscenti, a new ideas and opinion page developed by WBUR, Boston’s NPR news station.

Last week, Mattel announced a new line of Barbie dolls, complete with a new hashtag: #TheDollEvolves. The dolls have one of three “real woman” figures — curvy, tall and petite. The new bodies are outfitted with various skin tones, hair colors and hair textures, so that when kids peruse the Barbie aisle, they will see dolls resembling the real people in their lives. This is Mattel’s latest attempt to increase their bottom line, to win back the fandom of families, and to give Barbie more realistic features and proportions. Of course, the standard white, thin, blonde and busty Barbie will still exist, but now kids (and parents) have a more diverse set of options when choosing which doll to take home.

It’s helpful that Mattel is expanding the diversity in their doll line, but I’m not convinced that the new Barbie will sell.… Read more

Scroll To Top